Yahoo and CBS vs Daily Fantasy Big Two
PDFS September 8, 2015
Like in WWE wrestling we have a good old fashioned Battle Royal on our hands in the Daily Fantasy Sports industry.
For those unaware of what a Battle Royal is – it is a multi-competitor match in which wrestlers are eliminated one at a time until only one is left in the middle of the ring and declared the winner.
DFS Comparisons Between Sites
On one side, you have the 2 Biggest Daily Fantasy Sites – FanDuel and DraftKings, on the other are newcomers but veterans of Fantasy Sports – Yahoo and CBS Sports. Yahoo and CBS have launched their own daily fantasy sports games to try to compete with FanDuel and DraftKings and it looks like this fantasy football season will start to see some major changes in the DFS landscape.
So who should you stand behind and cheer on…here are some key points to consider.
The Best Prize Pools
DraftKings and FanDuel have been doing daily fantasy sports for years and when it comes to daily fantasy football they are giving out MILLIONS is cash prizes each and every week. CBS and Yahoo are still testing the waters and are not in the position to throw millions of dollars in cash prizes yet.
Daily Fantasy Motives
FD and DK are in this to build a big business and keep growing daily fantasy sports as it is their main source of revenue. Unique contests, helpful strategies and adaptability to changes in the DFS industry are what they focus their business on.
Yahoo and CBS have different motivations. Yes, they want to make money with their daily fantasy sports products but more importantly they want you to be a customer of theirs for other parts of their business. How so?
CBS sells fantasy game leagues, advertising and fantasy sports analysis to players hoping to get an edge. Throw in their TV contract with the NFL and their goal is to get as many players to be part of their site so that they can sell advertising to big corporations by showing them how many eyes are on the CBS brand. Yahoo is basically the same with wanting you to pay for their other fantasy games as well as trying to intertwine your daily fantasy sports with the rest of Yahoo. Yahoo wants to steal you away from Google or Bing and if you are willing to play daily fantasy games at Yahoo, then you are more apt to move to them and use all of Yahoo’s other services. For CBS and Yahoo, daily fantasy sports are a loss leader meant to get you to buy more things.
Which DFS Site to Pull For?
Aren’t we tired of big corporations owning everything? FanDuel and DraftKings are two start-up companies that have carved out a huge market from nothing and now are Billion dollar companies. By not supporting them, you are continuing to allow for corporate America to keep buying up market share leaving us with crappy products because the competition is out of business.
Who Will Win The Daily Fantasy Sports Battle?
Ultimately, CBS and Yahoo have a base of players that have been playing fantasy sports for years. They come in new on the scene but are already ahead of some of the other Top Daily Fantasy Football sites. FanDuel and DraftKings are both established brands and with BILLIONS of dollars given away each year they have a solid footing in the DFS industry among current players.
DraftKings and FanDuel will certainly have to keep their foot on the pedal with bigger contests, freerolls and promos to keep their loyal fantasy players around and to entice new players to play there instead of Yahoo and CBS. With rumors of other big corporate sites entering the daily fantasy sports industry, this Battle Royal may have some new entries in it soon enough.
It’s tough to say who will win this early on, but there is an advantage for you to play at either FanDuel or DraftKings. They are the only ones offering new players a Deposit Bonus when you sign up. Yahoo and CBS aren’t offering you any extra incentives to join their sites!
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pete,October 13, 2015
Freerolls seemed to have dried up!?..